Get More Attention with Your 30-Second Introduction

In this article, the author describes 5 useful tips that will help you develop an effective elevator speech. He notes that when sharing your elevator pitch with others, it’s important to tell enough so that the listeners understand what you do, but also left intrigued to want to know more about you. As you share, try to avoid stereotyping yourself- talk about who you serve and in what capacity versus defining yourself by a business function and defining yourself based on the responsibilities that you have or have had. He goes on to discuss the importance of giving specific examples of how you’ve helped clients and solved problems. His final point is that an effective elevator speech will define your uniqueness and will demonstrate how you are set apart.