Personal Branding

4 Ways to Establish Yourself as an Expert

September 8, 2009
4 Ways to Establish Yourself as an Expert

A proven way to attract business opportunities is to proactively self-promote and establish yourself as an expert. As a McDermott & Bull Executive Network member, you now have four powerful ways to express your unique insights to our highly influential senior executive membership.

We are particularly excited about the breadth of opportunities that we offer, because they allow you to choose a medium that best reflects your strengths. Whether it's through the written word or in-person presentations, we hope you take advantage of at least one of these opportunities:

Log In or Join the Network to View Full Text

3 Social Networking Tips for the Unemployed (Part 2) – Leverage LinkedIn & Connect

September 27, 2009

In Part 1 of 3 Social Networking Tips for the Unemployed, I mentioned how it is never too late to Dig Your Well Before You’re Thirsty and explained the attitude that will help you network while looking for your next job. This is important in interfacing with the physical network that you already have.

Is Your LinkedIn Profile More Accurate Than Your Resume?

September 21, 2009
Is Your LinkedIn Profile More Accurate Than Your Resume?

Neal Schaffer is an internationally recognized social networking guru helping companies and individuals embrace social media for personal and business applications. His experience in creating the Windmill Networking blog — a social networking world that has become so vast in one year that it constitutes one of the widest read LinkedIn blogs world-wide — resulted in his book, Understanding, Leveraging, & Maximizing LinkedIn.

9 Tips to Get Executives Started on Twitter

September 3, 2009
9 Tips to Get Executives Started on Twitter


If you’re like me, you’re weary of joining yet another social network. You’re on LinkedIn and maybe even Facebook, that should be enough. Wrong.

Is Your "Brand Architecture" a Foundation or a Facade?

September 21, 2009
Is Your "Brand Architecture" a Foundation or a Facade?

Grant Johnson’s Marketing For Results is a blog on best practices and lessons learned, driving growth at several successful tech companies - from venture-backed enterprises, e.g. FrontBridge (acquired by Microsoft) to well established public companies, e.g. FileNet (acquired by IBM).

Building Your Personal Brand

August 26, 2009
Building Your Personal Brand

The past couple of weeks I have written about how corporate roles have changed and how we all must prepare ourselves for this new corporate world. Today, I want to discuss the topic of personal branding.

Your Resume is Dead. Long Live Your Blog!

August 12, 2009
Your Resume is Dead. Long Live Your Blog!

Welcome to the hyper-competitive job market of The Great Recession. Finding a job today is about consistently hitting it out of the park. That means taking advantage of opportunities to do what most of your competitors have not. I suggest you start by rethinking your static two-page resume and starting a blog instead.

You Are the New Media

August 7, 2009
You Are the New Media

It’s easy to get bogged down in the minutiae of new social media technologies like Twitter, Blogs, LinkedIn, Facebook, Squidoo or whatever the service dujour. However, from time to time it’s good to take a step back to fully understand how everyday people are using these tools to redefine and sometimes replace cultural institutions we once took for granted.